SUMMARY

An award-winning Graphic Designer in the Consumer Packaged Goods space with experience in the Arts & Crafts and Toy Industries. A rockstar of branding, logo design, illustration, and typography with aspirations to break into digital.

CONTACT

610.905.2188
jeremjoseph@gmail.com
Easton, PA

SKILLS

EDUCATION

Kutztown University of Pennsylvania
BFA Communication Design, May 2007
Graduated Summa Cum Laude with a 3.81 GPA
Concentration in Graphic Design with knowledge
in Illustration & Advertising

Experience

FORCEpkg
Designer
August 2024 — Present
• Strategically navigate a frenetic and fast-paced environment for clients such as Stoner Car Care, Haleon, Fresh Solutions, R.M Palmer, and Grain Berry.
• Establish and execute brand architecture, guidelines, and key visuals for packaging, advertising, in-store merchandising displays, and email & digital banners.
• Develop an organizational framework to improve process efficiency.• Assist with final art, print production, and final product renderings.

Jeremy Joseph Designer & Illustrator
Chief Creative
May 2007 — Present
• Offer a wide array of graphic solutions and consulting for small and large clients on projects such as apparel design, logo design, branding, stationery, advertising, editorial design, social media posts, and packaging illustrations.

Crayola
Lead Graphic Designer & Illustrator
October 2013 — February 2023
• Lead new product branding development across the Toy, Outdoor, Craft, Paints, andAged-Up Coloring platforms from conceptual stage through production.
• Develop brand portals for internal and external use through the Digital Asset Management system – creating style guides, assets, and renderings.
• Contribute to the growth of the international business by adapting and localizing packaging graphics and collateral for the EMEA markets.
• Support Crayola Experience by assisting with internal craft initiatives, social media posts, billboards, and content.
• Admin artwork approval submissions and sign-offs by collaborating with cross-functional teams through Workflow.
• Assist with various internal project initiatives such Employee Resource Group logos, corporate communications, and environmental graphics throughout the corporate HQ
• Manage and collaborate with vendors, outside photographers, design agencies, and freelancers.
• Mentor and art direct interns, associate designers, and in-house freelancers.

Associate Graphic Designer
July 2011 — October 2013
• Design within current brand style guides
• Refresh packaging artwork for existing products
• Collaborate with the merchandising team on in-store graphics
• Work on various in-licensed content for coloring books and instruction sheets.
• Streamline production processes and guidelines for various sub-brands.

Freelance Designer
July 2008 — July 2011
• Assisted on a variety of product lines which allowed for full immersion into the Crayola brand.
• Work included refreshing and implementing new brand architecture to new and existing products, co-branding design, creating licensed content for coloring books, merchandising, instructional illustrations, layouts, and production art.

Intern
January 2007 — March 2007
• Work closely with designers on licensed line art content for Giant Coloring Pages, Giant Coloring Murals, Color Catchers, and other various internal projects.
• Assist with print production work and creating mock-ups of concept art for the marketing and sales teams.

Kutztown University Design-a-thon
Designer
April 2006 & 2007
Volunteer designer at the 24-hour Design-a-thon held by Kutztown University’s Communication Design program to help benefit local non-profit organizations in which students are split into teams to tackle design specific tasks based on the needs of their assigned organization.

HOBBIES